Marketing Intelligence

Resurgent Sports Rehab

Comprehensive marketing audit, SEO analysis, and competitive intelligence for Northern Virginia's premier sports physical therapy clinic.

Audit Date March 16, 2026
Website resurgentsports.com
Locations Fairfax & Chantilly, VA
Reports 4 Deliverables
61 / 100

Overall Marketing Score: C+

Strong sports-specific positioning with 8 credentialed DPTs, 128 reviews at 5.0 stars, and 16 active partners. Primary opportunities: fix the external booking redirect, surface pricing near CTAs, and launch a content hub.

Content & Messaging 64
Conversion 47
SEO & Discovery 62
Competitive 67
Brand & Trust 72
Growth & Strategy 55
01
Embed Booking Widget On-Site
Eliminate the external redirect to PTEverywhere. Keeping patients on resurgentsports.com through booking maintains trust and reduces 40-60% abandonment.
High Impact · 30-50% Conversion Lift
02
Surface Pricing Near CTAs
Pricing ($220 eval, $175-190 sessions) and insurance details exist on the FAQ but are buried. Elevate to a dedicated page linked from every service page.
High Impact · Reduces #1 Objection
03
Launch Content Hub
Zero blog content despite deep clinical expertise (MVI framework, ACL prevention data, 3-tier run analysis). Publish 2-4 articles/month to capture organic traffic.
Medium Impact · 3-5x Traffic in 12mo